5/4/2023 0 Comments Goodway group dallas![]() ![]() The honor, awarded at the B2 Awards Gala in Scottsdale, Arizona, came along with 14 campaign awards for client work and internal agency promotion. The Association of National Advertisers named Mower midsize agency of the year. The agency’s first global brand campaign for the high-end electronics brand will be released in 2022. Madwell was named Denon Electronics’ first agency of record. The campaign aims to celebrate the similarities between the target consumer sets, instead of focusing on their differences. Little Hands of Stone worked with Schweitzer, the largest ski area in Washington and Idaho, to introduce the brand to Seattle consumers. Expanding its pre-existing relationship with the organization, Known will now set campaign goals and optimize SEM and SEO strategy across web properties. Known was named the paid media agency of record for Sesame Workshop, the nonprofit educational organization behind Sesame Street. The donation will go to protect and provide for children who have experienced abuse. January Digital donated $100,000 to build the January Childcare Center at the Genesis Women’s Shelter and Support organization in Dallas. Havas Entertainment will work to achieve brand standout for the company, working across TV, VOD, digital and social channels. media agency of record for Vivid Goliath, a leading brand in the toy and games market. Havas Entertainment was appointed as the U.K. The company will lead all content creation and strategy in the U.S., holding autonomy over owned channels including Twitter, Instagram, Facebook and TikTok. Gut Miami was named as the agency of record for all-digital wireless service Visible. The agency will work to drive brand awareness by leading cross-channel media ad planning and execution. With the goal of consolidating all media spend, the retailer expanded its 17-year relationship with the agency to hand over all responsibilities for media buying and planning across platforms.ĭata and tech-enabled brand performance digital marketing services firm Goodway Group signed on as the agency of record for Musarubra’s cybersecurity subset, Skyhigh Security. JCPenney named dentsu X its media agency of record. Let’s check out who’s forming new partnerships, creating new content and launching new products this week. We’re officially halfway done with 2022-and agencies finished up Q2 with another round of exciting updates.
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